Zahra Abazari; Tahereh Hadadi
Abstract
Purpose: The purpose of this research is to investigate the role of data mining on the organizational performance of Tehran University's library directors with the knowledge management approach.Methodology: The research method is a survey-analytical one that uses inferential statistics and structural ...
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Purpose: The purpose of this research is to investigate the role of data mining on the organizational performance of Tehran University's library directors with the knowledge management approach.Methodology: The research method is a survey-analytical one that uses inferential statistics and structural equations for data analysis. The instrument of research is the Deravi Thesis Questionnaire (1394); for analyzing the data, the software S.P.S.S. and AMOS have been used. The research community includes the directors of the central library and satellite libraries of the state universities of Tehran. In total, 213 central and satellite libraries and the same number of managers are identified and based on the Cochran formula the sample consists of 137 managers. Since the distribution of data is normal, the parametric test of single sampled/grouped T-test is used to examine the first three hypotheses (knowledge management status, organizational performance, and data mining utilization). The hypotheses of the conceptual model of research are also analyzed based on structural equations.Results: The findings of the study indicate that only one hypothesis (knowledge management status was confirmed of the six. Two other hypotheses, Organizational performance status and data mining utilization status were not accepted. None of the hypotheses related to the conceptual model of research (The effect of data mining utilization on knowledge management, the effect of data mining on organizational performance and the effect of knowledge management on organizational performance), which were the main hypotheses of the research, were not confirmed.Conclusion: The results of this study showed that the status of data mining utilization and organizational performance of the managers of the libraries of Tehran's public universities is moderate and the knowledge management status is desirable. The use of data mining and knowledge management does not affect the organizational performance of the directors of public libraries in Tehran's public universities. The data mining utilization is also ineffective on knowledge management from the perspective of the director of these libraries.Originality / value: The originality and value of this research stems from the fact that so far, there has been done no similar study conducted in libraries which have studied the three data mining, knowledge management, and organizational performance variables.
